Sales and distribution happens to be a major backbone of any products company which is working at getting its products available in the market. Normally the geographies are so large and the customers so spread out and varied that a great sales and distribution application will form the backbone to to a quick and flexible company which can produce the maximum benefits too all in the network.

If the amount of visibility available with the corporate headquarters is poor their planning an execution will be lethargic and it will in turn lead to lack of clarity. B2B business although look quite clear and objective but they are as complicated as any B2C business.

Hence B2B business software should be taking care of more than the basic workflows. With more and more companies getting people who are millenials and the so called computer generation, it is important to design and have apps which will be used by this generation.

Sales force management in B2B sales is a major challenge across industries. With industries having fewer sales staff, a CRM software doubles up as a sales force automation software as well, which captures the required information from the customer and also the sales guy. However in B2B sales where a large number of sales people are involved a mature and grow up B2B sales force application needs to come by.

Any sales team is as good as the monitoring and support it receives. If the sales team is not having the right tools to take care of its SFA requirements then there is all possibility that the sales team grows demotivated and tries to find excuses at the work assigned to them.

Hence a great B2B Sales force application is critical for the success of any sales team.