Client

A large pharmaceutical client wanted tracking of their sales force using mobile apps. The sales force was spread across multiple cities and the management wanted a real time update of the sales force and also track the ordering at different retailers using the mobile application.

Industry 

Pharmaceuticals Industry

Market

India

Challenges

Normally medical reps work using a beat master which helps the company keep track of the activities and coverage of geographical areas. The target v/s achievement of visits is extremely important for the company to gauge the effectiveness of the sales staff. Sales staff sometimes do not go on the field and fill up their daily activity sheets to claim their reimbursements.

In addition to the same they also are not prompt with sharing their feedback about the market and hence forecasting and further manufacturing of material is hampered.

Solution

With the pharma sales force tracking application, the supervisors can prepare the weekly beat of the Medical reps who further will updating the beat with their visits. The app automatically captures the latitude and longitude of the location from which the data is entered and also keep auto capturing the location of the Medical rep every 30 mins. It helps the management and the line seniors view the location of the medical rep during the course of the day.

Apart from this important MIS information about the retailer, their sales and pending collections and other such critical information is readily available to view.

Essential Features