The term digital transformation is omnipresent and, even if it will disappear one day, the realities behind it are very real and here to stay. Digital transformation, among others, is about fundamental change, responsiveness, agility, disruption (or being disrupted), innovation and profound transformations in the ways we work, do business and live. There is a lot of talk at the moment about this process, where an organisation overhauls its capabilities in order to reach digital enlightenment.
Why Digital Transformation?
Lift in customer engagement– One of the first and most important benefits of Digital Transformation is that it leads to a great lift in customer engagement and experience.
Improved customer satisfaction– By transforming business activities through digital channels, a business can attain what most are always in the pursuit of customer satisfaction.
Higher digital traffic – As you move your business and its activities to digital channels, you will observe that a lot of your clients and customers too would start responding to you on these channels.
Increased Lead Generation –As you introduce yourself to digital mediums, number of people and a larger percentage of the target audience would be able to reach you, and a greater degree of interest would be generated
Greater conversions–Digital transformation enables you to market your products to a greater audience and retain their interest through several methods. This thereby leads to a greater conversion.
Social Media Transformation: Facebook, Twitter, Google +, YouTube, LinkedIn, Pintrest and Instagram
Website Transformation: HTML5, WordPress, Magento, Joomla and PHP
Increase your brand exposure, enhance customer communication and humanize your brand with social media’s most popular channel
build an engaged community and expand your online reach with various fan base development activities including paid promotions and online ads.
Form one-on-one relationships with your followers, share quick updates and stay on top of late-breaking news with the various activities online.
Adding contest marketing to social media management is akin to pouring petrol onto an open flame. Drive most from contest engagement with high brand recognition and recall.
Develop Campaigns showcasing your products, increase referral traffic and fuel e-commerce sales with the visually-based social medium
Regular interactions on social networks are vital to any business success. The role of online reputation management in today’s business and media landscape is important as prospects, customers, clients , anyone and, potentially, everyone are talking about you.
What is attracting the visitors first is a very design of your website. It shouldn’t be irritating – neither dull nor too flashy. The main purpose of your website’s attractive design is to keep the visitor and make him stay online for further actions.
What the users like very much is a content they are promised to see on the website. You better not play with it. Once disappointed the visitor may not come again to see whether something has changed. Website should contain enough useful information to make the user interested and then your further updates will really make sense.
Smartphones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream. People are often browsing on the web with intent — they’re looking to do something, buy something or go somewhere.
Search engine optimization is no longer an option—in fact, it’s possibly the most important thing. An important aspect of SEO is making your website easy for both users and search engine robots to understand. SEO helps the engines figure out what each page is about, and how it may be useful for users.
There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of marketing your business. Integrating these platforms into your website will help boost your SEO, improve your business’ footprint on the social web.
With the help of statistics you can discover how do people find your website, who links to you, how many hits you have and so on. You will get useful pieces of information from the stats and be a breast of your website’s every aspect!
Infiniti Infosystems offers a range of services. For us to provide you consultation on your business needs reach us today and let us to become companions in growth!Reach Us